DIY Website. – Part 1.
The Tradesman’s Guide To Small Business Websites.
By Steve Hippel.
Creator of DIY Business Website.
http://www.build-sb-website.com
Building a Simple Website For Your Small Business.
DIY WEBSITE.
For many small business owners getting an online presence must seem like an impossible dream. When a small business finds itself competing with large companies with big budgets getting the website seen can be a very difficult task.
So how does as mall local business compete against these big companies for web presence and what chance does it have of getting seen?
The answer to the first part of the question is simply do not try to compete. Large companies targeting national or global traffic (visitors) will be using a strategy for this purpose.
A small local company can adopt a strategy that is tailored to their niche. This delivers better targeted traffic and with some simple research it is possible to almost guarantee that the website gets seen regularly by the right people.
If your business is small and localised it is often very easy to land you website high on
the front page of a number of the major search engines. Done correctly this can result in a steady flow of new customers. A well planned website can be nurtured into a very low cost and highly effective form of advertising for your small business. Large companies do not spend large sums on their web presence for fun. A website is an essential business aid that not only brings extra revenue, but gives the company professional credibility.
Having a website built, optimised and run correctly is often not cost effective for smaller businesses and many have websites that add little if any value to the business. This is due to a simple lack of understanding and often small business owners will opt
for a low cost website built by someone else. Simply having a website built and put online is a complete waste of time as most searches return over 1 000 000 results.
A website needs to be in the top ten and preferably in the top five of those results.
The chances of getting your website in the top ten may seem remote, but there is one big advantage that small localised businesses have and that is lack of competition.Because cost is often an issue, most small businesses have a website built and put online. As we have just discussed this is a waste of time. This is a big advantage to those who are prepared to take the time to build a website and continue to commit a little time each week or two to developing it. Building a website is a very easy task with modern software as there are many programs available that require no coding skills. Many allow you to just cut, paste, type and draw a website with ease.
The poor quality of the competition among small business websites makes it possible to quickly dominate the search results for search terms that relate exactly to your business, its location, its products and its services. Using a few free tools and services it is possible to do some simple research prior to building a website. This research can tell us information about the websites of the competition and the chances of getting a high search position can be assessed. Being able to do this makes building your site and developing it almost an exact science and a strategy can and should be put in place before even buying a domain name. For the average person, building a website from scratch may seem like a very daunting task that is best left to the experts. With the introduction of modern visual type software it is not only possible, but is actually very easy to create a website. There is also a wealth of information, available that makes learning how to manage your site successfully a simple task. Even time is no longer an issue as there are an ever growing number of free tools and services online that make running a website a breeze.
Many professionals use content management systems and with user friendly, free platforms like WordPress available, content management is almost as good as automated. So their really is no reason why any small business should be denied their share of online success and yet most are blissfully unaware of this fact.A website should be advertised on all of the companies stationary, sign writing and advertising. Giving people a soft way to approach the company for information, or a soft way to contact the company like email, is a big advantage also. A website can be used to enhance all other marketing efforts. It is a place where you can sing your companies praises to your hearts desire at no extra cost.
No small business should be without a website in the 21st century. For ease of use, this guide can be used in conjunction with my video course DIY Business Website.
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