A simple but effective link building strategy.

Below you will see a bunch of links that have been added by various website owners.

The idea is that you just copy everything between and including the red text below and paste it one of your web pages (like this one).

You then remove the one that has reached the bottom of the list and add your website at the top underneath the heading sites reviewed. You remove the one at the bottom so as not to have too many outbound links on your page.

Now each person that copies and pastes your page gives you a link back that is optimised for your site because you wrote it.

Better still each person that copies their page will give you a link and so on and so on until your site reaches the end of the list.

I have put full instructions at the bottom of the page.

— copy and paste the Reciprocal Review Carousel and instructions below and including this line —

The idea of Reciprocal Review Carousel is based on a few simple yet effective link-building and blogging techniques I have learned:

• Build value of the blog by creating a helpful link from within content.
• Provide value to community by doing a review on a blog you personally like.
• Link to YOUR blog has exact anchor text you want and helps you boost Google Rankings.
• No more than 30 outbound links from any page to prevent penalties for link farming.
• Viral effect of the link – as more bloggers participate, link to your blog with YOUR anchor text, coming from quality content post will spread.

Here is How to participate:

• Copy the entire text between the specified lines.
• Create a post on your site and put at least one paragraph explaining how you joined the Reciprocal Review Carousel.
• Paste the text you copied into your post.
• Remove the Bottom Review and At the Top add your own review with a link to a site reviewed, at least 2 sentences about the site and a note – Reviewed by: Your Anchor Text. Link your anchor text to your site. Here is an example:

• Get Help To Stop  Smoking Marijuana.  Do you or does someone that you know need help to quit smoking pot. Get comprehensive help and advice from my blog and quit weed forever. http://quitweed.net/
  

Sites Reviewed:

• Make Money Online. This blog is as much an account of my thoughts and feeling as a newbie marketer as it is a place to find information and reviews etc about internet marketing. Also a good example of how not to go about trying to make money online. I built it when I was green and decided to leave it so I could laugh at myself from time to time.

• Boxer Dog Blog. Are you a boxer dog owner looking for advice, guidance or just somewhere to exchange views with like minded people. boxerdog4u.com is a blog where you can find out about boxer dogs health, training, feeding, traits and much more.

• Traffic Ultimatum Exposed is a blog looking at Google Sniper, the program that got me started in Internet Marketing and at George Brown’s latest Traffic Ultimatum. See why I think it might not be for everyone and why I think Google Sniper still has a lot to offer the newbie marketer.
• DIY Small Business Website. Getting a successful website online for your small business can be expensive. What most small business owners do not realize is that it’s actually very easy and cheap to build a website for yourself. By following a few simple rules you can often dominate the front page of the search engines and bring a steady flow of new business easily.

• Stephens Interiors. For kitchens, bathrooms, alterations, plastering and general interior makeover. Visit www.stephensinteriors.co.uk. Covering all areas in and around Hastings, East Sussex.
  

• Secure Your PC For Internet blog run by Colin and provides essential information everyone accessing internet should know. Identity theft is becoming more and more of an issue and by visiting his blog you can minimize the risk of being compromised. Reviewed by: Alex

• VI-SU blog is all about WordPress, AdSense, SEO and Internet Marketing. Although mostly written in German I have found that using Google translate is worth the effort for his posts. Reviewed by: Alex

• Home With Heather is a great informative blog targeting WAHM (Work At Home Moms) and run by … you guessed it – Heather Masson. Information on what works for her in Internet Business written is very easy to read and comes from her personal experience. Reviewed by: Alex

• A Copywriter’s Blues blog published by Alex Badalic, a veteran of advertising turned musician gives you great food for soul. I have found some nice old videos of Johnny Cash performance and he has a lot more of vintage videos to satisfy fans. Reviewed by: Alex

— copy and paste the Reciprocal Review Carousel and instructions above and including this line —

Instructions.

1. Copy everything in between and including the red text above.

2. When you have pasted it into your web page remove the bottom link/paragraph.

3. Under the heading sites reviewed, create your own text link at the top of the list.

4. Write a short post explaining it to your visitors and you’re done.

For a full review of Traffic Ultimatum and Google Sniper visit http://trafficultimatumexposed.org

Google Sniper was a big hit and Traffic Ultimatum looks set to be even bigger.

George is being dubbed as the honest man of Internet Marketing and I think this must be playing abig part in this 18 year old’s success. But don’t let his age fool you he is a very competent marketer and a highly professional vendor. Google sniper was responsible for scores of newbies developing full time income.

Traffic Ultimatum is set to expand on that even further giving away everything he knows in detail.

Traffic Ultimatum is set to be THE TRAFFIC COURSE and here’s what you are going to get.

A comprehensive guide to every single way of driving traffic to your website with 35 videos, over 300 pages of written content including diagrams, maps and more.

Traffic Ultimatum will be launched on March 18th and you can get your hands on it here along with a couple of juicy bonuses (more on that nearer the time).

First beware of scammers trying to sell it before the launch date (Remember March 18th).

Google Sniper was a great course. It showed how to set up a sniping site in a couple of hours and I have read many reports of people earning as much as $1200 per month, per site.

Google Sniper concentrates on high search engine position for a particular search term and therefore free traffic. Traffic Ultimatum develops on this and teaches many other ways of getting traffic, both free and paid tactics.

It covers Viral marketing, video marketing, pay per click, pay per view and much more.

Internet Marketing has been responsible for many ordinary people earning a full time income on autopilot and George Brown is playing an increasingly bigger role in that.

This 18 year old ex furniture mover from Bournemouth in the UK is living proof that anyone can change their life if they are prepared to learn and commit.

If you are thinking of trying your hand at I.M,  you could do a lot worse than Traffic Ultimatum. Equally if you are struggling to make money online you should definitely check out what George has to say in his video (coming soon).

I have not met George personally but the fact that he takes the time to email me personally shows his level of professionalism and I personally can’t wait to get my hands on Traffic Ultimatum.

Many people type the same keyword phrase but are looking for different things, or for the same things but for different reasons.

The moment that someone lands on your website you have seconds to grab their attention. Even if you succeed they may read on and still decide that its not what they were looking for. Worse still, what about the people who stay a while and then a few days later think “I wish I had bookmarked that page”. Let’s face it, we all do it, I still haven’t learned my lesson.

So how can we get there attention and make sure they can find us again and even get them to recommend us?

Offer them something for nothing that spreads the word about us.

You’ve got to be realistic and except that you are going to lose a lot of your visitors. Anything that you can do to stand a chance of getting them back or still making a sale has got to be a big bonus.

One way to capture someones attention is to offer something for nothing near the top of the page. People are responsive to free stuff, it may not be that your page was quite what they were looking for but hopefully they went away with something for nothing.  Those who cant find their way back to your site can be given a way back.

What I’m going to do in this post is show you how you can earn commission by giving stuff away and boost product sales by creating something to give away.

I have purely selfish intentions here as I’m going to use my own product as an example.

Giving is Receiving.

Ok, I have just released a video course that I want to sell online. I want to get people marketing it for me and I want to get people interested in the product.

The best way to get people to market your product is to make it as easy as possible and offer a generous incentive. So as all good vendors do I create banners, articles, graphics etc to make promotion as easy as possible. I give a good commission and I put my product into the marketplace and start testing my first pitch pages.

One problem with internet marketing is that if you are not in the right circles yet, it can take a while to get some momentum if at all. Sure you can keep working on page rank etc but its going to take some time and there are no guarantees. When you market a product, be it your own or someone Else’s, you have to actively put it under peoples noses. You have to take every available opportunity to draw visitors to your website.

One good way to do this is to create an  information product (in my case a mini guide) and put in affiliate links that can be changed. You then pass the “guide” on to potential affiliates along with some free re-branding software, so they can give it away with their links and web address. The re-branding software I use is Viral PDF and the full version allows you to give away a brander that can be used to change some pre-defined affiliate links to the new owners.

The affiliate has something that they can put on their website for free download, remember (GRAB THEIR ATTENTION). They get links back to their site in the guide and affiliate links to a couple of ClickBank products.

The vendor gets exposure for his product and everybody wins.

Take a look for yourself, my course, DIY Business Website, pays 75% commission.

The mini guide, free re-brander and instructions are available below. To change the links you just “drag and drop” a file, fill in 3 text boxes (optional) and click brand then save. It could not be easier to set yourself up to earn some extra cash online.

Read the guide here or -

Get your Re-Brand-able copy, re-brander and instructions now !

Unzip it, re-brand it, put it on your website, send it to your list and start making commission.

Click the image to the right to get your copy !

GET VIRAL PDF

DIY Business Website Explained.

Designed for small local business owners,  DIY Business Website is a video course designed to show exactly how to develop a successful online presence for a small business.

The course comprises of 17 core videos and a PDF guide showing how to research, plan, build and run a successful small business website.

There are small businesses all around and many have no website, of those who do many have a poor web presence.

Most small business owners believe that it is almost impossible to gain a significant web presence. This is far from the truth and in fact, because most small businesses are localised,  this actually makes getting your website seen by the right people very easy in most cases.

Every business owner wants new customers and extra sales and a good website is a very low cost form of advertising.

Of course, having an advert that seldom gets seen is of little benefit but it is actually quite easy to build a website. More importantly by applying a simple set of processes to planning and building your small business website, you can almost guarantee a top 10 search placement for a term that is highly relevant to your product or service.

This makes a website a low cost and devastatingly powerful form of advertising if done correctly.

Modern software has made building a website a task so simple that even a novice computer user can do it with ease.

DIY Business Website shows simple but effective researching method, that pretty much guarantees that you will be able to get a high position on the front page of the search results.

The course then goes on to show how to choose the right domain name, set up hosting and build the site.

The methods are demonstrated by Steve actually planning and building a simple website for a friend of his who owns a small plumbing company. The website goes to number 3 on Google for two of the search terms that he targets in a matter of a few weeks.

DIY Website also goes into some detail on developing the website and maximising it’s potential.

The course rounds off by showing how to develop more traffic and how to make additional income from the less relevant visitors.

Of course it will not be for everyone but it is an excellent resource for small businesses that have limited budgets but want good results. As I said it’s not for everyone and if you have a large and ever changing range of products and requires constant updating it probably wont fit your needs. Having said that it is very low cost and a good and valuable insight for anyone thinking of building a website.

If you want to find more information about this course visit the official website at http://www.build-sb-website.com/Home.html

The Tradesman’s Guide to Small Business Websites is a 21 page guide for small localized businesses that are thinking of building a website or want to improve their web presence.

TGSBW was developed to be used with DIY Business Website.

You can read The Tradesman’s Guide to Small Business Websites online here.

New Small Business Website Guide

Get your Re-Brand-able copy, re-brander and instructions now !

Unzip it, re-brand it, put it on your website for download, send it to your list and start making commission.

Click the image to the right to get your copy !

Why I Highly Recommended WordPress CMS For Newbies

Wordpress CMS is in my opinion the blogging platform for people who do not even know what the term “content management system” is. If you are just getting online and you need simplicity along with all the benefits of a proffessional CMS WordPress is the platform you should use. WordPress does not require technical expertise to be used properly and has exceptional functionality for a free platform.

Why WordPress Should be the First Choice For Newbies.

If you are thinking of building a website for the first time or to do anything for the first time, for that matter – it can be a daunting task. There is always that fear that the finished article might not turn out as you hoped.
Of course, if it’s your first attempt you may even expect to get the whole thing wrong.. A child riding a bicycle for the first time will always be afraid of falling off the bike so apprehension is understandable. Fear not because help is at hand.

WordPress Training Ground.

WordPress provides a perfect training ground for the newbie webmaster, small business website owner or even just for a hobbiest. Most of WordPress’ commands require only symple tasks like clicking and dragging widgets into place. The less technical webmaster does not need to have a qualification in HTML or any other coding to use WordPress. Having said that a little knowledge does help, but you tend to pick up what you need as you get deeper into using it. There are thousands of free wordpress templates around the web and this make a proffessional appearance a simple matter of choice.
As well as the many free templates available there are a number of learning resourses such as ebooks, tutorials and videos showing you how to carry out various tasks with WordPress.
WordPress also has a huge number of available plug-gins and widgets. WordPress plug-gins  include autoresponders, membership site setup, video players,  SEO tools and much more.
Because WordPress is open source software it is avilaible to all and is completely free. This and it’s functionality makes it the most popular choice of blogging platform today. It has been estimated that over 1% of all web sites are built on WordPress and that is a pretty impressive figure when you think about the numbers involved.

For a free report and WordPress installation guide click here.

Viral PDF

Careful where you tread It’s a minefield.

Sadly there is a lot of useless information available on the internet. Many of the so called secrets that are being offered are just the same old information re-packaged. A key factor to making money online is efficient use of  time, so it is important to try and find a system that shows how to employ just one single and simple technique.

Free methods are best for getting started.

One of the biggest reasons for failure is that internet marketing often involves a few ongoing costs. Often people become disheartened because they are spending money and not making any. If you want to get started making money online it is a good idea to start with a proven technique that has no such costs , the 4 Day Money Making Blueprint is one such program. This program teaches you everything you need to know to make money online with no running costs.  These are entirely free methods, and require only some of your time to put into practice. For that reason it is an excellent way for anyone to begin making money online and to earn while you learn.

4-Day Money Making Blueprint:

What makes this program different is the that the whole process is shown in great detail and information that you just would not get from many of the I.M guru’s is freely given. Although there is great detail the whole thing is broken down into steps in a number of easy to follow videos.. There are 25 videos (over 15 hours) walking you through the process from beginning to end. No other program covers the process of article marketing in such detail and it is very easy to follow. Even if you have limited skills, you can still make very good money using the methods shown. This program will also help you to improve your writing, as well as showing you how to do effective marketing.
The program was created by David Bocock, and I would challenge anyone to watch his introductory video and tell me that this guy is not genuine. David has refined the process of article marketing to almost an exact science and has a genuine desire to see his members succeed. The topics covered include finding a profitable niche, keyword research, writing articles, submitting to article directories, getting back links, and generating traffic. In short, it’s an excellent introduction to affiliate marketing using free methods to drive traffic and sales for any type of product that you are promoting. The course is also excellent value at just $29 (at the time of this writing), and in my opinion over-delivers for the price.
The 4 Day Money Making Blueprint also offers a members forum where people can post questions and answers about various topics and David takes a very active role in his forum. As well as the 15 hours of core videos there are new videos added regularly and many of these offer information that the guru’s just would not share with you. David freely admits that he is sometimes frowned upon by his peers for offering the kind of information that you would normaly only get from paying for personal coaching.

Risk Free.

As with many programs there is a 60 day money back guarantee, but Davids course has the lowest refund rate I have ever seen. This is a good indicator that his system is working for the vast majority of his subscribers. Davids is keen to get accross that it is better to do just one thing and focus on it untill it is working before getting involved in complex and often costly methods. I believe that this is why so many people are making money before the 60 day refund period is up. My only critisism of David would be that I cannot see how he is making any real money himself with a price tag of only $29 and no upsell whatsoever.

Sound information that will continue help you.

All of the techniques shown are essential to internet marketing and learning how to do this in such detail will help you in all other aspects of your online business. Getting a firm grounding and learning to drive free traffic and generate sales for the product you are promoting is turned into an exact science with this course. You will also learning how to write great sales copy, and get paid for it. By the time you’re ready to start creating your own products  you’ll know how to write a sales page that converts your potential buyers into actual buyers like crazy.
Once you are earning using the methods in the the 4 Day Money Making Blueprint you can use some of your profit to fund new ventures such as websites,  pay-per-click campaigns, product creation and more.
The 60 day money back guarantee and free methods offers complete security that you don’t stand to risk loosing a single penny.  Anyone who follows the course carefully will almost certainly start making money quickly and can build a substantial income over time.

Check it out.

Once again I would challenge anyone to watch Davids video and tell me that this guy does not have a genuine commitment to his members success.
To find out more, check out the 4 Day Money Making Blueprint video.

The Truth About Making Money Online.

Just stop here & take a moment to get some good advice from a fellow newbie THAT WILL save you time and money.

If you have been trying to make money online you will already know that there are literally thousands of people who claim to have that secret blueprint to riches beyond your wildest dreams. So first let me tell you straight that there is no secret blueprint.

Ask yourself this, if you had a secret blueprint that was earning you thousands of dollars would you sell it? Let’s assume that someone does have a secret and they sell it to 5 000 people, well it’s not a secret any more is it. The simple truth is that there are many ways to make money online, but they all share some similar characteristics.

I don’t want to put you off because it’s actually not that hard to make money online.

The truth is that for the vast majority getting started is the hard part and most fail at this very first hurdle.

So the purpose of this page is not to promise you riches beyond your wildest dreams, but simply to give you some good honest advice that will help you to get over the biggest hurdle of all, “getting started” and actually making money.

OK let me start by telling you who I am and why you should take my advice.

My real name is Steve Hippel I’m from the UK and I’m not a super affiliate, guru or webmaster. At the time of writing I am just beginning to make money online after 8 weeks of trying.  So in other words I am/was a newbie when this was written.

Q. With so many experts out there why should you listen to a newbie like me?

A. Because as I found out and you may well already know, most of the so called experts who claim they want to teach you, want nothing more than to take you for every penny that they can squeeze you for.

A LOT OF THE PROGRAMS OUT THERE ARE A WASTE OF TIME AND WILL LEAVE YOU OUT OF POCKET AND FRUSTRATED.

I have wasted a lot of my time and a little of my money trying to get started making money online.

Now I have started making money and it’s getting better with each passing week and I’m confident that it was all worth it.

I believe that the biggest reason for failure in I.M is that people come into this game with unrealistic expectations. I believe that the second biggest reason is that it’s costing them money instead of earning them money.

So what I want to do now is to show you how you can make money online without risking loosing a single penny, with no list, no ongoing cost’s like website hosting and with a proven technique that is used by me and thousands of others.

Also I want to tell you about a genuine program that I use, that works, that has NO UPSELL and is far cheaper than the average pile of junk that you come across out there. Before I do that let me share with you some useful tips that will save you time and money.

Tips For a Successful Start.

Buy a Program.

I know I just told you that a lot of them are a waste of your time and money, but if you are new to Internet.Marketing then you do have a learning curve to get through. You could research online, but this will take you months and you will most likely end up with a lot of conflicting information.

When you buy a program make sure it has a 60 day money back guarantee. If your purchase is made through Clickbank (as many are ) you can rest assured that the guarantee will be honoured.

Don’t hesitate to throw a bad product back and get your money back. If you do this and your purchase was made through Clickbank, make sure that you let them know your feelings about the product.

Clickbank care very much about there reputation and if we all made it known that a particular vendor is peddling a poor product then they will act on that information.

When you buy a program it’s not uncommon to pay your money and before you even see the product the vendor is trying to sell you something else. This can be a premium membership or one of a number of other products, but this is a clear indication that your new mentor has a greater interest in taking your money, than showing you how to make money.

You can research a product before you buy simply by searching for it by it’s name, but this is not a five minute job. What tends to happen is that many of the results are pages that have been made by people who are promoting the product and this makes getting an honest view very difficult. I personally do not recommend this approach as it has always proven to be a waste of time for me.

MY NUMBER ONE TIP!

When you choose a product try to choose one with a very low refund rate. This is just common sense, if people are not returning the product it means that they were happy with it. A simple but very good indicator that the product has value to it’s users.

Lastly, I know you have heard it before but, if it sounds too good to be true it is. Sales pages are designed to sell, so read between the lines and think about the wording. Keep both feet on the ground and study the wording carefully, I do this now and I find many of the pitch pages laughable.

My Recommended Program For Beginners.

Now I realise that you don’t know me and have no reason to trust my judgment so let me just ask you one question.

Q. If my only intention was to just make a quick affiliate commission why did I not promote one of the many products at $75 or over?

A. Because this program is working for me, cost’s nothing to run and has a refund rate of less than 2%, so it must be working for many others too.

The 4 day Money Making Blueprint.

Pro’s

COST:- with a one off payment of only $29, this is the best value for money program that I have found to date.

GUARANTEE:- 60 day no quibble money back guarantee backed by Clickbank.

ADDITIONAL COST’S:- None whatsoever. The owner wants you to earn money not spend it and as soon as you watch the sales video it becomes apparent that this guy is genuine.

EASE OF USE:- There is a lot to learn but this is the case with any good program. The course is set out over 25 very detailed step by step videos. Each video covers one aspect and although in depth they make good sense and leave you with a clear path to follow.

DOES IT WORK? :- The question that everyone wants an answer to, but no one can answer. It earned me my first income in within 72 hours, but I am me and you are you. Just like I said to you that you can’t trust my word because you don’t know me. Equally I can’t say that this will work for you because I don’t know you.

The fact is that many people expect to make money online with little or no effort. If that sounds like you then go away now because I didn’t waste my time writing this for you. I’m sorry but people like that make me more sick than the vermin that peddle rubbish and the forums are full of them.

All I can say is that if you follow this course carefully and do the work it will almost certainly make you money. More importantly this course offers you a real chance to test the water and make some money with zero risk of loosing a single penny.

Con’s

This is a great way to build a huge passive income, but it takes some work and commitment. This is not a get rich quick scheme. You will not make an instant fortune using this course, but you won’t using anyone else’s either.

I Saved The Best Till Last – 5 Tips For Success With the 4 Day Money Making Blueprint.

I’m glad you have read this far because it shows that you are serious about making money online and for that I am going to give you an advantage.

If you are going to take my advice here are some tips to help you get the very best chance of quick success.

Tip 1.

A large part of the 4 Day Money Making Blueprint concentrates on finding a profitable niche or product range to promote. It is very easy to get excited and rush to get online, but this is often a fatal mistake to make. Finding a profitable niche is the most important element of your success and is covered extensively so DO NOT RUSH IN.

Tip2.

Once you have found your product range stay focussed. It is so easy to bog yourself down with information overload and this will get you nowhere fast. Get your first venture up and running and focus on that and nothing else until you are earning some money. I cant stress this enough, getting side tracked will cost you time at best and money at worst. I know because it is a mistake I made and all the experts will tell you the same.

Tip 3.

Don’t start spending money until you have earned some. This program is free of upsell but does touch on pay per click. Follow the advice in the course and make money first before embarking on the complex and potentially costly area of researching and testing a pay per click campaign. When you are making money you can re invest some to make more, but make some money first.

It will be less painful if you loose some profit than if you loose money from your own pocket.

Tip 4.

Don’t rush. You have 60 days to give this your best shot and buy the end of that time you should be making money or at least able to see that you will. If this is new to you don’t worry if you mess it up first time. If you get it wrong you will have ample time to have another go and all you will have lost is some time. Don’t dwell on what you lost think of what you learned and remember the best lessons are often learned the hard way. You will gain more success through your failings than anyone can ever teach you from a book or video.

Whatever you choose to do now, let me take this opportunity to wish you the very best of luck and to thank you for taking the time to visit my blog.

FAST MONEY.

If however you have nerves of steel and want to get an insight into the insane world of the big money and fast returns that are possible, then I take my hat off to you and this is for you.

Fast Money

New Small Business Website Guide

A Little Planning Goes A Long Way.

A common miss-conception among small business owners is that a website is some kind of company mascot. Often you will see small business websites that over concern themselves with the comany and not its products and services.

A small business website should be thought of firstly as a collection of adverts for the company’s products and service and then as a place where people can find information about the company itself.

Although the website is a collection of adverts, the way that people find those adverts is very different from that of traditional forms of advertising.

When you consider a newspaper advert, it is possible to estimate roughly how many people will see it. A newspaper would have a fairly specific circulation and will have sections that reflect various products and services. Given these facts it is possible to work out roughly how many people will visit each section. Each page will have a number of adverts on display and there is a good chance that yours will get seen.

The way people find a website is very different. It is necessary to construct your website to capture visitors who search for a term or terms that are specific to the company’s product or service. If you consider a kitchen company trying to get noticed online the most obvious search term or keyword would be kitchen. However if you consider just how many kitchen company’s there are on our planet it soon becomes apparent that you are going to be competing against millions of pages.

The vast majority of people searching on the internet will not move beyond the first page of the results. For this reason a website must be set up in such away that will allow you a very good chance of a front page position in the major search engine results. This sounds difficult, but is often a lot easier than you might imagine.

Using our kitchen company as an example, we need to think carefuly about what people would search for if they were looking for us. While many people might type kitchen, doing so will most likely return results that do not fit their needs at all. If a person is looking for a local kitchen supplier or fitter they are more likely to search for a less broad term. Many people would type a term and not a word. Let us assume our searcher lives in or near a town. They would most likely search for (kitchen MyTown or MyTown Kitchen). This would not only be a term that has less competition, but is highly specific to our company and customers needs.

Not all people will search for the same term and a search for (kitchen MyTown) will return a different set of results than for (Kitchen Fitter MyTown). By analysing the business it is possible to identify a number of search terms that people might search for if they were looking for a company like yours. By narrowing these terms down to a locality you are identifying a number of niche terms within your field. These niche terms carry far less competition and because of a lack of understanding among small business owners the competition is often very poor.

Once you have identified a number of possible search terms/keywords it is time to research the competition. Researching the chosen keywords enables you to work out how easy or difficult it will be to gain a front page position in the search results. Having this information enables you to put in place a foundation on which you can build a framework over time.

If the main keyword phrase for our company was (kitchen MyTown) we would start with the foundation which would be the domain name. A common mistake among companies large and small is choice of domain name. Choosing a domain name with the phrase (kitchen MyTown) in it should be your first choice. Using the company name as a domain name is most likely going to attract visitors who are already aware of your existence. These people would have been likely to buy from you anyway. Because a company name is usually quite unique in itself, it should be possible to build a page that is optimised to that keyword anyway.

Using a locality as a niche can work very well if your company is localised. but if you want to sell your product or service to a larger audience the job becomes a bit harder. For a national company using (UK or USA……..) can be possible, but you are likely to be competing with large companies. An alternitive approach is to build a number of smaller websites to cover different regions. The possibility of finding niches within your products and services is also an option, but your final decision should be made as a result of your research.

Researching potential keywords is made simple thank’s to a number of tools and services that are avilable,  many of which are free. You should be prepared to invest several hours to keyword research even if you find several quite quickly. Finding a broad range of keywords will give you flexibility and you need to pull traffic from as many different avenues as you can.

Some examples for our kitchen company.

If we assume our kitchen website has the domain name MyTownKitchens.co.uk/, then each page would be an extension of that with the page name preceding the forward slash.

So we may add and optimise pages that reflect other things that people search for.

Search = MyTown Kitchen fitter.   example   www.MyTownKitchens.co.uk/kitchenfitter.

Search = MyTown Kitchen Worktops.  example   www.MyTownKitchens.co.uk/worktops.

Once this basic foundation is in place the page titles, descriptions, keywords and content can be built around each page. Good content on your website will influence how it is seen by the search engine spider software. When a search engine receives an instruction it has to work out the order of importance the pages and It does this surprisingly well.

Understanding how the search engines tick makes it possible to construct your pages to ensure that they are seen as highly relevant to a given term. This can be built on further by making your pages popular with other relevant websites, but this another subject and will be the subject of my next post.

Planning a small business website prior to even buying a domain is a crucial process if you want your small business website to be successful. The vast majority of small business websites fail to come close to realising their full potential. This is almost always due to lack of understanding and poor planning.

Having a website built by a professional is always a good idea, but for most smaller businesses it might not be cost effective. It is possible to get a website built cheaply, but as with everything else, you get what you pay for. Buying a cheap website will usually turn out to be a waste of money. Cheap websites tend to be made quickly from a template. Usually little if any research and SEO would be carried out and text content is often minimal.

The fact that modern software make it so easy to build a website presents another problem. There are a vast number of web site designers that know less about SEO than you will by the time you finish reading.

If you are going to have a site built make sure that you know the difference between a designer and a developer. A developer is the one who you will think is trying to rip you off when in actual fact he is giving you good advice. A good web presence involves  ongoing development and therefore ongoing costs. Ownership of the website and domain name is another issue that must be considered. If you get your website built make sure you own the website and domain name.

Another thing that is nearly always overlooked is that a website can bring additional revenue to a business on its own. Affiliate and pay per click advertising can be added to your website to make passive income.

There are many programs online that offer extensive training on affiliate marketing, but care should be taken when considering a program. Fortunately your needs are going to be simple because the main focus of your website will be your business. Having said that many people make substancial incomes from Affiliate marketing and it can be a profitable addition to your business.

When advertising other product care should be taken to ensure that anything advertised is complimentary and not competitive to your business. Care should also be taken where place adverts on your sales pages if at all. This may take the customers focus away from a sale that you were about to close.

A good way to get rich content into a business website is to have a section offering tips or advice. This is a good place for your affiliate advertising and also shows the image of your companyas helpful and knowledgable.

For more on building a small business website check out the other posts in the small business website category at the top right of this page or for my video course click here.

New Small Business Website Guide

When and Why You Should Consider Building Your Own Small business Website.

As we move into a new age, a business website is fast becoming more of a necessity than a luxury. Many people buy online and almost everyone uses the Internet to find information.
Even when people are going out to make a purchase they often have a look online to source the product first.

Most people naturally assume that they should hire a professional to build a website for their company. Of course in an ideal world we would all do just that. Unfortunately if you are not prepared to make a realistic investment and an ongoing financial commitment you will probably be wasting your time.
It is possible to buy a website and get it hosted cheaply and this is why many small business websites fail to deliver. Simply putting a website online is not enough. Unless you want to end up paying to advertise your website you will need a strategy.

When you set up your small business website you need to consider a number of things. You need to understand how people use the internet and how you will make the right people find you. Building a website that captures the right visitors is the key to success for a small business. A large volume of irrelevant  traffic is going to yield little income so the emphasis should be on traffic that is highly relevant to the company.

The good news is that for the average small localised business a good web presence is inexpensive and not too difficult  to achieve.

With a little understanding of search engines and a few free tools and services building your own website can be a very productive indeed.  If your website needs are simple this should be the first avenue that you explore. If you need complex databases or sell a wide range of products that frequently change price you should consider a designer.

When planning an online strategy you need to consider weather to build and run your own website or to outsource the work. Whatever you decide to do it is crucial that you first arm yourself with at least a basic understanding of the processes involved. No one knows your business better than you do and a basic understanding on your part will help your designer and ultimately your business. You will also be able to weigh up your designers understanding of search engine optimisation.

A growing number of software packages have evolved in recent years making it easy for even the novice computer user to build a website. This  is an advantage for those that choose to build their own website, but it poses another problem. There are a now many so called web designers who have limited if any knowledge of search engine optimisation. Obviously if you do have the luxury of a reasonable budget to plan, build and maintain your site correctly, then you should use a designer. If you choose your designer with care you should be OK.  However you should still make it your business to arm yourself with a basic understanding. Doing some online research will pay dividends when you come to form the structure of your website.

A small business website should be a low cost, yet powerful weapon in your marketing arsenal. Not only can it be financially rewarding, but building and running your own website can be great fun too. So before you rush out and hire a website designer just take a bit of time to explore doing it yourself.

One good place to start is DIY Business Website.
DIY Business Website is a video course designed specifically with small business owners in mind. The course has a set of core videos that take you step by step through each process involved in getting a successful online presence.  The video course is kept simple enough to overcome the common problem of information overload yet delivers a good understanding of the basics . The website author Steve Hippel demonstrates planning, building and growing a website by building a site for a local plumber, so you get to see the whole process. You can then adapt the principles to your own business and literally copy what he does.

Large company’s spend vast sums of money on their web presence because they know that the first in the queue is the most likely to get the business. This presents a problem for small businesses who simply do not have the financial resources to compete. or does it?

In actual fact the very nature of the internet and the way that search engines sort the pages into a list of results makes it easy to compete in a small business niche. A small localised business can set out its pages to capture traffic from a rather different set of search terms than those the major companies will need to use. Done correctly, this will also deliver traffic that is highly relevant to your company and it‘s products and services.

If your business is small, reasonably localised and you require a fairly simple website, building your own website should be investigated first. Many of your competitors will have got a cheap website built and put online. This will give you a major advantage if you build your own website.

If you want to explore building your own website there are numerous websites articles and resources available online. It is a good idea to find a resource that takes you through the whole process. searching out the information you need will most likely lead to conflicting information and holes in your strategy.

With a little simple research it is often quite easy to identify a set of search term that are highly specific to your company’s niche. By constructing your pages around these search terms or niches you can capitalise on a lot of natural  search traffic. Natural search traffic is free and should form the basis of your strategy. If you can score high on a broad range of search terms for free, you can often eliminate the need for paying to drive traffic to your website.

Another big benefit is that the website can be set up to earn additional income from related, but not competitive products or services. Many people make substantial full time incomes by setting up websites purely to sell other peoples products and services. You can even get paid for clicks. Put simply when someone clicks on an advertisement on your page you get a small commission. These methods are often described as earning money on auto pilot among the internet marketing community.

If you build your own small business website you should start with some research. There are a number of tools & resources available online including video tutorials, ebooks and membership websites. A good way to approach this is to find one that you are happy with and stick with it. The one thing about the internet is that it can quickly give you a bad case of information overload.

If you hire a designer, make sure he known his stuff. Merely building a website is not enough. Your average 13 year old can build a site, but he/she probably wouldn’t know too much about optimisation or back links.

New Small Business Website Guide

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