January 22nd, 2010

Should You Build Your Own Small Business Website

DIRECTORY 4 Comments, Small business websites, by Steve.
Business

New Small Business Website Guide

When and Why You Should Consider Building Your Own Small business Website.

As we move into a new age, a business website is fast becoming more of a necessity than a luxury. Many people buy online and almost everyone uses the Internet to find information.
Even when people are going out to make a purchase they often have a look online to source the product first.

Most people naturally assume that they should hire a professional to build a website for their company. Of course in an ideal world we would all do just that. Unfortunately if you are not prepared to make a realistic investment and an ongoing financial commitment you will probably be wasting your time.
It is possible to buy a website and get it hosted cheaply and this is why many small business websites fail to deliver. Simply putting a website online is not enough. Unless you want to end up paying to advertise your website you will need a strategy.

When you set up your small business website you need to consider a number of things. You need to understand how people use the internet and how you will make the right people find you. Building a website that captures the right visitors is the key to success for a small business. A large volume of irrelevant  traffic is going to yield little income so the emphasis should be on traffic that is highly relevant to the company.

The good news is that for the average small localised business a good web presence is inexpensive and not too difficult  to achieve.

With a little understanding of search engines and a few free tools and services building your own website can be a very productive indeed.  If your website needs are simple this should be the first avenue that you explore. If you need complex databases or sell a wide range of products that frequently change price you should consider a designer.

When planning an online strategy you need to consider weather to build and run your own website or to outsource the work. Whatever you decide to do it is crucial that you first arm yourself with at least a basic understanding of the processes involved. No one knows your business better than you do and a basic understanding on your part will help your designer and ultimately your business. You will also be able to weigh up your designers understanding of search engine optimisation.

A growing number of software packages have evolved in recent years making it easy for even the novice computer user to build a website. This  is an advantage for those that choose to build their own website, but it poses another problem. There are a now many so called web designers who have limited if any knowledge of search engine optimisation. Obviously if you do have the luxury of a reasonable budget to plan, build and maintain your site correctly, then you should use a designer. If you choose your designer with care you should be OK.  However you should still make it your business to arm yourself with a basic understanding. Doing some online research will pay dividends when you come to form the structure of your website.

A small business website should be a low cost, yet powerful weapon in your marketing arsenal. Not only can it be financially rewarding, but building and running your own website can be great fun too. So before you rush out and hire a website designer just take a bit of time to explore doing it yourself.

One good place to start is DIY Business Website.
DIY Business Website is a video course designed specifically with small business owners in mind. The course has a set of core videos that take you step by step through each process involved in getting a successful online presence.  The video course is kept simple enough to overcome the common problem of information overload yet delivers a good understanding of the basics . The website author Steve Hippel demonstrates planning, building and growing a website by building a site for a local plumber, so you get to see the whole process. You can then adapt the principles to your own business and literally copy what he does.

Large company’s spend vast sums of money on their web presence because they know that the first in the queue is the most likely to get the business. This presents a problem for small businesses who simply do not have the financial resources to compete. or does it?

In actual fact the very nature of the internet and the way that search engines sort the pages into a list of results makes it easy to compete in a small business niche. A small localised business can set out its pages to capture traffic from a rather different set of search terms than those the major companies will need to use. Done correctly, this will also deliver traffic that is highly relevant to your company and it‘s products and services.

If your business is small, reasonably localised and you require a fairly simple website, building your own website should be investigated first. Many of your competitors will have got a cheap website built and put online. This will give you a major advantage if you build your own website.

If you want to explore building your own website there are numerous websites articles and resources available online. It is a good idea to find a resource that takes you through the whole process. searching out the information you need will most likely lead to conflicting information and holes in your strategy.

With a little simple research it is often quite easy to identify a set of search term that are highly specific to your company’s niche. By constructing your pages around these search terms or niches you can capitalise on a lot of natural  search traffic. Natural search traffic is free and should form the basis of your strategy. If you can score high on a broad range of search terms for free, you can often eliminate the need for paying to drive traffic to your website.

Another big benefit is that the website can be set up to earn additional income from related, but not competitive products or services. Many people make substantial full time incomes by setting up websites purely to sell other peoples products and services. You can even get paid for clicks. Put simply when someone clicks on an advertisement on your page you get a small commission. These methods are often described as earning money on auto pilot among the internet marketing community.

If you build your own small business website you should start with some research. There are a number of tools & resources available online including video tutorials, ebooks and membership websites. A good way to approach this is to find one that you are happy with and stick with it. The one thing about the internet is that it can quickly give you a bad case of information overload.

If you hire a designer, make sure he known his stuff. Merely building a website is not enough. Your average 13 year old can build a site, but he/she probably wouldn’t know too much about optimisation or back links.

New Small Business Website Guide

Get your Re-Brand-able copy, re-brander and instructions now !

Unzip it, re-brand it, put it on your website, send it to your list and start making commission.

Click the image to the right to get your copy !

January 18th, 2010

Make Money Giving Away Small Business Websites.

DIRECTORY No Comments, Small business websites, by Steve.
Business

New Small Business Website Guide

When you learn or start learning how to make money online it is often a slow process at first. Many people are lured in hoping to make money quickly and often this is because they need money quickly. What is often overlooked is the fact that the skills that you are learning can be applied in other ways to earn income.

There is a lot of competition out there all chasing the same niches and clambering over each other for traffic. Sometimes we just can’t see the wood for the trees. There are untouched niches like virgin snow all around us, the traffic levels are lower, but the commissions much higher.

Building small business websites for small local companies is a quick and easy way to earn a decent additional income while you practice your skills. Most of us know a few small business owners like tradesmen, shopkeepers, local accountants etc and these people are constantly looking for new customers.

Now the problem is, it’s often difficult to get them to pay you a couple of hundred dollars to build a website for them. So you need to just think outside the box for a moment because you can actually get them to pay you a lot more buy giving them a website.

There are virtually untouched niches right under our noses everywhere. They are smaller, but the commissions are potentially much larger. They need only a little well targeted traffic and they are much easier to exploit.
Small Business websiteLet’s assume you have a friend who is a carpenter. He has no website, or maybe he has a website that he had built for him and he doesn’t get much business from it. This is a common problem, most small businesses like your carpenter will have a website that fails to deliver. It fails to deliver because they had a site built on the cheap and no optimisation was done.

So you have a word with your carpenter friend and offer to build a website that promotes his company for free and he pays you a commission on any business that you pass him. You agree a percentage and set about building the website using simple search emgine optimisation techniques that fit your friend‘s trade and location. This is the niche using the trade and location along with some simple research techniques you can find niches that are virtually untouched.

Now let’s say that you agreed 5% commission and you build a kitchen website. Your carpenter friend gets a job to supply and fit a kitchen and the job comes in at a cost of $10 000. You just earned $500. Now let’s add in some Adsense clicks and affiliate sales and maybe you have $550+. What if you done this for 10 or 20 others and you were scoring a number of big commissions each month. You are doing it all on one hosting plan costing $7.95 a month.

So it sounds good so far, but here is the best bit. The big problem with conventional methods is getting new customers and building a list. All of your potential small business customers already advertise so they are offering you there contact details on a plate. Everyone that is not on the front page of Google has a problem that you can address and all you have to do is offer to solve it. You offer to solve it in a way that has no risk and benefits both parties.

This method is a lot easier to apply to these virtualy untouched niches and demands less traffic than conventional methods. You don’t need to do much you just take the phone calls and tell them that you will get the person they need to speak to call back. You then phone the carpenter, pass the lead and he calls them back and takes over from there. There is nothing sinister about this because you are advertising his company and he will be calling them. All that you have done is created small website management service that pays a commission.

Small business websites of this kind are easy to build and done correctly can be put on the front page of Google with ease. If you want to learn more about building small business websites DIYBusiness Webite is a great place to start.  DIY Business Website is a set of video tutorials where I take you step by step through the processes of planning building and growing a small business website. Find out more.

Small Business website

December 22nd, 2009

Newbies Should Generate Online Income For Free

DIRECTORY No Comments, Advice For Newbies, by Steve.
Business

Don’t Join the Masses and Give Up Because You’re Loosing Money.
Make money Online With Zero Running Cost’s.

Bum Marketing.

Travis Sago, designed the original Bum Marketing system. His claim was that anyone off the street that could read,write and follow instructions could  make money online. A “bum” could go into a library, set up a couple of free accounts and start making money online and so the name Bum Marketing was born.

Bum Marketing is just a form of affiliate marketing. Unlike the more common approach whereby you would build a website, bum marketing takes advantage of other free services to get you online.

One common way is to set up an account with someone like squidoo and build some affiliate pages/lenses and promote them.

The advantage of this is that squidoo is a big established website with a high page rank. Squidoo is crawled regularly by Google and your page will get indexed quickly.

So by pointing a good number of links back from other well established high ranking websites, you have a good chance of dominating a well chosen niche quickly.

Instant Free Traffic

Bum Marketing uses a mix of techniques to drive traffic to your affiliate page. Choosing a good niche and pointing a number of links from well written articles gets some early traffic and begins to improve page rank.

The idea is that you use a range of techniques and free services to drive a lot of your traffic, so page rank is less of an issue in the  short term. Of course page rank is important and a good niche is vital to getting your project on auto pilot, but earning some money, early on,  is a good reason to keep going.

Why is it so Good For Beginners.

Many people are drawn in to Internet Marketing with false claims made by unscrupulous marketers. It is no surprise that so many fail and that I.M has a generally bad name. This is a real shame because it really is easy to make money online. The problem is it takes a bit of learning and you can waste a lot of time and money doing so.

Two Things About Bum Marketing That Make a Big Difference.

#1. The fact that Bum Marketing has no running cost’s takes a lot of pressure away. Many people who would have succeeded have given up because it was all pay out and little or no return. The idea of Bum Marketing is that you generate some income for free. Once up and running you can then invest a little of your profit back in to your business to generate more income.

#2. Because bum marketing involves a lot of standard techniques used in internet marketing you are able to learn a lot of good skills for free. The fact that you can make mistakes and the only cost is time is less likely to put you off.

We all learn by our mistakes and practice makes perfect
With bum marketing you can literally practice your way to success and my tip is to treat it like a game. Like a game the more you practice the better you get. the difference is that the better you get at this game the more you earn.
Bum marketing was not how I got involved in internet marketing, but it got me off the ground. I like most had spent a month or so trying products, sending them back  and getting refunds from clickbank.

The thing that often puts me off of a program is the up-sell. Right after reading a pitch page that tells me I’m going to be making money in hours, I make my purchase and hit the first up-sell. The up-sell offers me all the information I need if I pay a bit more. Funny, I thought I was getting all the information!
It’s a clear indication that you just got in with a person who is not there to teach you, but to sell to you and he’s teaching you to treat others that way. Sound familiar?

The 4 Day Money Making Blueprint.

I was reading some reviews on another program that I was interested in, when I came across a review that urged people not to buy it. I read it through and at the bottom there was a paragraph or so saying if you are a beginner you should watch this free video. Obviously it was his affiliate link, but I always have a look it’s all part of the education after all.

Anyway the guy in the video really got my attention because he promised that ecover12-328x461once you pay for his course there are no additional cost’s. No running cost’s nothing, but that’s not what got my attention. The guy had a real desire to make you successful and not rip you off and it was clearly apparent in his words that he meant it.

I gave it a go and I’m glad I did, I earned money within 72 hours of starting and the more I practice the better I am getting. If you are new to Internet Markrting or your experience so far has been something like I mentioned above check out this program.

Now I know, that you know, that I’m an affiliate to this program, but if you are new to Internet Marketing, please at least take the time watch the video. This program is a huge, detailed and complete video course that leaves nothing to chance and is well worth a measly $29. Yes I did tell you the price, it’s great value for money. I read that it has a refund rate of less than 2%, which says a lot for it. Even if you don’t want to buy it, with such low refund rates it’s a great product to promote.

Check out the video here.